All Summa
Bridging the gap between brand and culture — one real connection at a time. In a space where forced collabs fall flat, All Summa chose a different route: authentic alignment that speaks louder than logos.
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Servicesaudience development, Brand partnerships, cultural strategy, experiential marketing, talent alignment
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ClientAll Summa
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Year2022
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Website
Challenge
The goal wasn’t just to show up in culture — it was to belong there.
All Summa had the vision, the energy, and a product with potential — but they were missing cultural traction. In a crowded landscape, simply having a good brand wasn’t enough. They needed to cut through the noise and connect with the right people, in the right places, through the right voices.
It wasn’t about just finding talent — it was about finding the talent. Artists who didn’t just wear the product but embodied its ethos. This meant digging into cultural nuances, lifestyle overlaps, and shared values to build collaborations that felt natural and necessary, not transactional.
Goal
Make every move feel less like marketing — and more like a movement.
LSBF stepped in to help All Summa identify and understand their true audience — not just demographically, but psychographically. Once we knew who they were speaking to, we set out to build partnerships that would resonate deeply and last longer than a campaign window.
Through strategic artist alignment, immersive experiences, and branded storytelling, the goal was to create moments that made sense — and made impact. The kind of moments that spark conversation, loyalty, and real cultural relevance.
"LSBF helped us show up in a way that didn’t feel like marketing, This wasn't just strategy, it was culture"
