Black Star Line Festival
Where music meets movement — and a festival becomes a global moment. When a stage becomes more than a platform, it can turn an event into a catalyst for culture, conversation, and change.
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ServicesBranding, Digital Strategy, Influencer & Media Rollouts, On-Ground Activation
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ClientBlack Star Line Festival
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Year2023
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Website
Challenge
This wasn’t just about selling tickets — it was about building a movement around music, identity, and unity.
Black Star Line Festival in Accra was more than a show — it was a historic gathering with deep cultural significance, drawing thousands locally and internationally. But events of this scale can easily fade into the noise without a clear brand story and strategic rollout.
The challenge was to create a unifying visual identity and cohesive marketing campaign that resonated with both local communities and the global diaspora. We needed to honour the festival’s powerful purpose — celebrating Pan-African connection — while driving attendance, excitement, and genuine engagement. Our goal was to transform the festival into an unforgettable cultural milestone.
Goal
Craft a brand experience as powerful as the performances — one that would live long after the last note.
Our vision was to develop a multi-platform campaign that captured the energy and essence of the festival — amplifying its story across visuals, social media, influencer partnerships, and press coverage. We aimed to deliver a brand identity and marketing approach that reflected the festival’s roots and future ambitions.
From digital assets to on-the-ground activations, we set out to create a cohesive ecosystem where every touchpoint felt intentional, inclusive, and aligned with the festival’s mission to unite and inspire.
"What you created wasn’t just a campaign — it was a cultural heartbeat."
