Jon Basil
It takes time to build something worth pouring twice. Some brands are made overnight. Others are poured slowly, with care — until they’re unforgettable.
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Servicesbrand activation, Brand identity, creative direction, packaging design, product storytelling
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ClientJon Basil
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Year2022
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Website
Challenge
This wasn’t about launching a new tequila — it was about creating a brand that could hold its own in any room, with or without the bottle.
Jon Basil had a quality product: small-batch tequila with real depth and a clear point of view. But in a market flooded with celebrity-backed brands and flashy labels, the challenge wasn’t just about getting noticed — it was about earning real attention and building lasting relevance.
They didn’t want to be trendy; they wanted to be timeless. That meant creating a brand that felt premium but personal, sharp but grounded, and culturally in tune without chasing every wave. We needed to find that balance — something that could live on a bar cart and on a moodboard, something that felt just as at home in a quiet dinner as it did in a packed room.
Goal
To take what was already working — the story, the product, the passion — and shape it into a brand people didn’t just buy into, but belonged to.
The vision for Jon Basil wasn’t just about sales or shelf presence — it was about connection. We set out to position the brand as a lifestyle choice, not just a liquor option. One that spoke to people who care about the details, about craft, about who’s behind the bottle just as much as what’s in it.
That meant building a full visual and verbal identity system that felt effortless and elevated, while also creating real-world moments that introduced the brand in a way that felt natural — not forced. The goal was simple but ambitious: make Jon Basil a name people remember, and more importantly, one they trust.
Result
We didn’t just reintroduce a brand — we created a world around it that people wanted to step into.
With a redefined brand identity, a cohesive set of creative assets, and a series of thoughtfully executed activations, Jon Basil became more than a name — it became a presence. A brand that felt intentional, culturally relevant, and true to its roots.
Our team led the creative direction for an NYC dinner event honouring female DJs — a gathering that felt as personal as it was premium. From the visuals to the setting, the event didn’t just show what the brand looked like — it showed what it felt like.
Since the launch, Jon Basil has gained momentum across key audiences, established a clearer voice in the lifestyle space, and positioned itself as a brand that doesn’t need to shout to be seen. It invites people in — and they remember it.
Everything came together — the look, the tone, the experience. It finally feels like Jon Basil
