LSBF

LIFESHOULDBEFUN

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Branding

We create brands built to last in hearts and heads. From naming and strategy to visual identities and packaging, we design every element so your brand looks right, feels right, and stands apart.

Lifestyle

Position your brand where culture happens — not just where ads run. Through influencer campaigns, curated content, and partnerships, we embed your brand into moments people actually care about.

Experiences

We turn brands into real-world (and digital) experiences worth sharing. From pop-ups and launch parties to interactive installations, we handle every detail so your event feels effortless — and unforgettable.

Storytelling

We bring your brand’s story to life through words, visuals, and motion — campaign creative, video, and social content that doesn’t just fill feeds, but creates a lasting connection.

Why Life Should Be Fun

At life should be fun, we create brands and experiences people remember. We work across lifestyle, branding, and events — helping businesses connect with real people through thoughtful, well-made moments. Whether it’s a visual identity, a launch event, or something in between, our focus stays the same: make it feel right, and make it stick.

We’re not into overcomplicating things. Good ideas, clear thinking, and a strong sense of who it’s all for — that’s what we bring to the table.

We care about what it looks like, sure — but we care just as much about how it makes people feel. Because at the heart of it all, we’re here to create work that lives in people’s heads and discussed amongst their circles.

Work with us, and you’ll see — life should be fun.

Get in touch

brand activation, Brand identity, creative direction, packaging design, product storytelling

Jon Basil

audience development, Brand partnerships, cultural strategy, experiential marketing, talent alignment

All Summer

Branding, Digital Strategy, Influencer & Media Rollouts, On-Ground Activation

Black Star Line Festival

YOU HAD TO BE THERE

LETS START HERE

REVIEWS

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Working with Life Should Be Fun was a game-changer. They didn't just design a product; they built an entire world around Jon Basil that felt authentic and exciting. Their creative direction was flawless from start to finish.

Duimo Elis, Founder of Jon Basil

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The energy LSBF brought to the All Summer series was unmatched. They have a deep understanding of culture and how to create moments that resonate. Our audience engagement has never been higher.

Shokes, Director of All Summer

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To pull off a festival of this magnitude required a team that was both visionary and meticulous. LSBF delivered on all fronts, creating an on-ground activation that truly captured the spirit of the Black Star Line.

Chance the Rapper, Founder of BSLF

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Life Should Be Fun understood the assignment completely. They translated our vision into a powerful brand and digital strategy that connected with people globally. An incredible partner for an incredible event.

Vic Mensa, Founder of BSLF